Viewing entries tagged
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11 Tips To Look Good In Live Videos

More than 10 billion videos are viewed daily on Snapchat, more than 200 million videos have been broadcasted on Periscope and more than 100 million hours of video are watched daily on Facebook. Here’s how to look a little better on camera.

I hate being on camera. I am a very expressive speaker, so I make weird faces. I get self-conscious about my off-kilter nose (broken twice). I let my nerves get to me.

I mean, my claim to fame until 2014 was that I had never taken a selfie! Those days may be long gone (even this post is #selfiecity), but I still don’t enjoy being on camera.

But last week, I had the opportunity to be interviewed live for Mojocon’s YouTube channel. I said yes, took a deep breath and tried to smile. Here’s the video:

But, I forced myself to watch the video, and (surprisingly) it didn’t send me into a self-loathing shame spiral like I’d expected. Dare I say at moments that I was actually proud?!? Of course, there are things I would do differently if I had the chance, but we live and we learn.

Whether you’re being interviewed in a big way or just hopping on Periscope, here are some tips to look a bit better on camera.

Position Yourself For The Best Light

The brightest light available should be in front of you during your on-camera appearance. No one likes to look tired. No one likes to look old. No one likes to look like an Oompa Loompa. No one likes to look like a Smurf. Enter, good lighting. Not only does it make you look more awake and brighten your skin, but positioning yourself so the brightest light (preferably natural light) falls on your face also reduces unflattering shadows and strange colors.

You should also limit any distracting bright lights behind you—especially windows that will reduce you to a silhouette.

Pay Attention To Your Background

Although the goal is to be so engaging that your audience only pays attention to you, that isn’t the reality. People are going to look at your surroundings. Make sure they aren’t seeing anything unseemly. Can they see the bathroom through your hallway? Are your coworkers goofing off behind you? Does your office look like a tornado just ripped through? Is there sensitive or private information visible anywhere? Or, in my case, is my pig calendar or Twain Buddha artwork going to be a distraction?

Although it might be tempting to find a blank wall to film against, the best broadcasts have something mildly interesting—but not distracting—in the background.

For the Mojocon video, we were fortunate to have the beautiful and interesting Aviva Stadium. Although it might look we should be talking soccer stats, it was a subtle background that still provided a strong sense of place—the event was, after all, at Aviva Stadium!

Resolve Latency Issues

Every Sunday, I video chat with my four sisters and my mother. Every week we take screenshots of each other frozen in strange poses and send them in our group chat after the fact.

Although I would trust my sisters with even the most unflattering pictures, I’d rather limit the possibility of that happening when broadcasting to total strangers. Your best bet against this is to resolve latency issues before you start.

Use an Ethernet connection instead of WiFi if you can. Turn off any programs—even auto backup things like DropBox—that may be running in the background.

Watch Your Angles

Very few people look good from a low angle. Our faces look wider. Even the thinnest of us look like we have slight double chins. Not to mention, it can look intimidating to your audience.

Instead, position the camera/webcam/phone at eye level, or slightly above eye level. I know my best angle is from slightly above eye level with my face angled slightly to the left.

To find your best angle, look back at your profile photos. These are likely the photos of yourself that you’ve most liked. What do they all have in common? Chances are, this will lead you straight to your best angle.

Make Eye Contact

One of my personal pet peeves is video chatting with someone who is multitasking. I may not be able to see (or even hear) you type, but I can tell by your eyes. I can also tell when someone is reading notes they have slightly off-camera. Or, when someone is watching themselves on their own screen.

I’m not suggesting intimidating or even continuous eye contact, but establishing consistent and comfortable eye contact early on is helpful.

Sit (Or Stand) Up Straight

Bad posture will make you look self-conscious, so do as Mom always told you: sit up straight and roll those shoulders back. Some people recommend standing while on camera to keep you energetic. Do whatever works best for you.

Wear It Right

Although I’d recommend wearing whatever you feel confident it, and, for live broadcasts, just running with what you have, there are some things that tend not to look great on camera. For example, stripes can make you look wider and bold patterns can be distracting and look messy. I’d suggest keeping it simple with subtle solid colors.

Do Your Hair & Makeup

We often look washed out on camera, so amplify your blush and lipstick. I usually go one or two steps beyond what I’d be comfortable wearing out in public. If you have naturally oily skin (or men who are bald), consider blotting before and applying translucent powder.

Your hair can also make a difference. I usually go for all down, or half down. Although I love a good ponytail, even the best messy pony either looks like a total mess or way too tidy. Leave that slicked back hair look to the 2014 runways, where it belongs! And, of course, minimize frizz.

Rest Your Face

If you watched the video above, you probably notice that after the first question I inexplicably acquire the most unflattering duck face of all time. Damn! I wish I would have remembered this one.

Even in calm conversations, I’m a very expressive person, talking with my hands and showing you exactly how I feel about something with a furrow, a frown, a raised brow or a smile. Keeping my face—and body—calm is a challenge, but one that I really want to overcome so the duck face dies with that broadcast. #Weird.

Speak With Confidence

Whenever I get nervous or embarrassed, my neck and chest tend to turn red. It’s a super obvious tick—that’s why I usually wear crew neck shirts on camera! Although your nervous tick may not be as visible as mine, even things like speaking faster or in a higher pitch, or having a shaky voice are dead giveaways.

I promised myself I wasn’t going to focus on video or audio quality in and of itself, but I wanted to mention this one because it also is a matter of “appearance.” These nervous ticks can hurt your credibility and cause distraction.

As simple as it may seem, take a deep breath and stay calm. If you find this to be difficult, read on.

Realize Nothing Is As Bad As It Seems

When the anchors asked me that question about how my class has changed over the past year, I went blank. I sat there for what seemed like 30 seconds trying to formulate an answer, until I finally came up with the brilliantly generic answer I shared in the clip above. It was this moment that made me most nervous to watch the video afterwards. But when I made myself watch it, I realized what felt like an eternity was actually only a couple of seconds. Whew! Redemption for duck face, I thought. I had blown it way out of proportion.

After day two of the conference, I was at dinner with a couple photographers and I mentioned my crooked nose and how I hate being on camera. But even with their trained eyes, they said they couldn’t tell (or they were lying, but I choose to believe them).

Our own flaws seem so obvious to us, but others probably don’t even notice them. In a weird way, it’s almost as narcissistic as it is self-conscious. To think others pay SO MUCH attention to us that they would notice such minor flaws?

So, just let it go. You mess up? Lose your train of thought? You make a duck face? Acknowledge it and move forward. Life goes on, my friend!


About The Author

Hey, I'm Sarah!

I love teaching small businesses and solopreneurs to create better content and incorporate cool tech and tools into their content marketing machine so they can get better results in less time. After all, isn't that what content marketing is for?

Connect with me on Twitter, Instagram, Pinterest and LinkedIn.


11 Steps To A Smarter Facebook Video Strategy

Are you sharing your videos on Facebook the right way?

Create less, promote more.

That phrase coined by content marketer Salma Jafri causes anyone with a commitment to good content to cringe--I completely understand that feeling. BUT, it also has a lot of wisdom to it.

Maybe it's not that you should be creating less, but instead that you need to realize for every piece of content you create, you have to commit a significant amount of time to get it into your audiences' hands.

You're producing this content for a reason, whether that be to ask for donations for a good cause, raise money for your business idea, or sell your product. If people aren't seeing it, they can't do what you want them to do, and video's super ridiculous awesome conversion power is wasted.

So let me ask you something...

Would you ever record someone reading an article on camera and post it as a video? Would you copy and paste article text into InDesign or Canva, add a background and a border and call it an infographic? Of course not!

Most content producers know that each medium has different benefits, best uses, and requirements.

For example, an infographic works best when you have lots of stats or a workflow to visualize. And video works best when you have compelling visuals, need to build trust with an audience, or want to interact live.

So, we produce our content right, only to make a big mistake that severely limits our reach, engagement and conversions. We post the video to our site and share that link on every single one of our social platforms, usually with the exact same text teaser and thumbnail.

But not all social platforms treat video the same way.

In fact, it’s almost stunning when you start drilling down how different each platform is! So, why would you treat each social platform the same way and waste the potential of your video?

So I give you my first post in a series of posts that will teach you how each social platform treats video, and how to make the most of it. This week? Facebook!


Facebook

In January 2016 alone, there were more than 9.1 million videos uploaded directly to Facebook by 1.7 million different creators, generating more than 212 billion views. More than a year ago, users were uploading more video hours to Facebook than YouTube.

All these stats are crazy impressive, especially if you consider that Facebook wasn’t even a destination for watching videos just a couple short years ago.

If you’re ready to post your videos directly to Facebook, or simply do it more effectively, be sure to follow these simple rules.

1. Upload your videos natively.

To get to where they are today, Facebook has made it posting original videos natively very worthwhile. Here are three reasons you should absolutely be posting your videos directly to Facebook (in addition to YouTube).  

Autoplay

Videos uploaded directly to Facebook will automatically start playing in your friends’ and followers’ newsfeeds (unless they’ve disabled it in “Settings”). For a platform that has become the place to post still photos, the extra activity can be extra-appealing by comparison.

Increased Organic Reach

Video has an organic reach of 8.7 percent, according to a study by Socialbakers, compared to 3.7 percent for photos. That means for every 100 fans, almost 9 of them will see a video post, while only 4 of them would see a photo post.

Source: http://www.socialbakers.com/blog/2367-native-facebook-videos-get-more-reach-than-any-other-type-of-post

Source: http://www.socialbakers.com/blog/2367-native-facebook-videos-get-more-reach-than-any-other-type-of-post

They Look Good

Sharing a YouTube link on Facebook isn't pretty.

These days, Facebook is making it straight up suck to post videos directly from YouTube. Say you share a link to a video hosted on YouTube. On your timeline, it will appear as a small thumbnail with a tiny “play” icon (which already sucks), but when that link shows up on your friends’ newsfeeds, it gets even worse—the play icon is gone entirely.

To combat this, some YouTube loyalists started uploading screenshots of the video and providing the link. But even then, you’re missing out on the autoplay benefit bestowed on native Facebook videos.

2. Post content people want

Like any other platform, there are specific types of people Facebook users are more inclined to watch. Of the most watched Facebook video creators, there are some trends in the types of videos being produced, liked and shared.

Three of the top 10 most watched Facebook video creators were Buzzfeed channels, which often feature “listicle” videos and short tutorials. Other popular creators focused on news, food and anything/everything funny.

3. Keep it short.

Even though Facebook will allow you to upload videos up to an hour long, that doesn’t mean you should. You want people to make it to the end, so they can take you up on your awesome call-to-action.

Most videos do NOT need to be longer than 2 minutes. If yours is, you’re probably trying to cover too much. Pick one thing. Take the second idea you’re trying to talk about and make another video, if you want. Do what you can to keep your video short.

4. Use an active and eye-catching clip first.

You might have static video shots or even still photos in your video, but that first shot should absolutely catch your viewers’ eyes so they realize it’s a video and are more likely to turn on the audio and engage with your content.

5. Add a descriptive title slide.  

Visuals can be extremely compelling and emotion, but audio drives your story forward. Even if you have an awesome intro clip, consider adding a short text slide with a description, or often, the first sentence of my video (which should usually be pretty illustrative of the video, anyway).

I do this first because I want people to have an idea of why they should want to watch my video and secondly, so they don’t miss out on important information from the start. 

6. Follow the rules.

Facebook is pretty generous in video types and lengths it will support, but here are the quick details:

  • File requirements: Facebook supports almost all video file types, but recommends mp4
  • Maximum length/size: 60 minutes, or 2.3 GB
  • Supported aspect ratios: horizontal, square and vertical videos

7. Don’t forget the text.

Just because you’re going visual means text goes out the window.

Be sure to include a text teaser with your video post to intrigue people to turn on the audio and engage with your video.

This is also a great place to tag people and brands who helped create your video, starred in it or are in some way relevant to it.

8. Choose a custom thumbnail.

Even though Facebook’s autoplay feature might seem to make thumbnails less important, thumbnails are still vital for reaching people who (for data-saving reasons) may have turned off the autoplay function, or people who want to look at ALL of the videos you’ve posted.

Facebook videos can also be embedded on sites now, so there you have it. Three reasons you still need to take the time to choose a custom thumbnail.

9. Utilize Facebook’s call-to-action feature

Seriously. You’d be crazy not to. Video is one of the highest converting mediums. People who watch a video are often looking for “what next?” So, what do you want them to do? Share? Visit? Donate? Buy?

To do this effectively, not only do you have to define your goals for your video from the outset, but you also have to anticipate the frame of mind your audience will be in after watching your video.

For example, if you post an emotional video about children who lack access to clean water, what will your audience be most likely to do? Buy a branded t-shirt for the campaign? Donate money to make a difference? Spread the word? Put yourself in their shoes when you’re choosing that call to action.

On this same page, also title your video using important keywords and relevant tags.

10. Choose a video to feature.

Despite space online being essentially free, prime real estate is still hard to come by. Facebook allows users to feature a video in the lefthand sidebar of their page, along with other vital business information.

Take advantage of this by featuring your most popular video, newest video, or “About Us” video. Regardless of what you want to promote, don’t let this space go to waste.

11) Pay attention to the right numbers.

Facebook considers a “view” when someone has the video on screen for at least 3 seconds, and does not require that the person turn on the audio. YouTube “views,” on the other hand, are estimated to count only after about 30 seconds.

With those numbers in mind, it’s important that you don’t see the difference in views and assume Facebook rules and YouTube drools. Beyond those views, calculate what percentage of “viewers” actually engaged with your content. That will be a much more valuable measurement! 

Facebook also offers some other valuable metrics, like 30-second views (how many people watched your video for 30 seconds—or to the end, if your video was less than 30 seconds long) and autoplay versus click-to-play comparisons to show you how many of those viewers actually clicked on your video to watch it.


The definition of insanity is doing the same thing over and over again and expecting different results. Maybe you're spending $3,000 for a professional to produce your video, only to get 200 views. Maybe you're putting your own heart and soul into your work to see it go nowhere.

Maybe it's your video, but maybe it's your promotion strategy.

You can't post the exact same link and teaser on every social platform and expect them to work equally in your favor. You have to do some of the hard work yourself. Your job doesn't end when you hit publish. In most cases, that's only the beginning.

sarahredohl.jpg

About The Author

Hey, I'm Sarah!

I love teaching online business bosses to create better content and incorporate cool tech and tools into their content marketing machine so they can get better results (more traffic, more customers, more money) in less time. After all, isn't that what content marketing is for?

Connect with me on Twitter, Instagram, Pinterest and LinkedIn.



3 Videos You Can Make (Without Being On Camera)

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Some people really hate the idea of being on camera. For people who don't crave the limelight, appearing on video can feel more like a prison spotlight.

Believe me, I hear you! I, too, don’t enjoy being on camera very much. Despite that, I’ll grin and bear it, hopping on Periscope (@SarahRedohl) most weeks for mini webinars and being a “face” for StoryLab when I need to be.

But for a lot of video newbies, the idea of appearing on camera is enough to make them never try video at all. And I think this is the wrong way to approach things.

Yes, it’s super easy to shoot a Twitter video reply, hop on Periscope or shoot a “talking head” expert video. But there are other ways to create video content without the need to put your face in it. Here are a few options.

'Hand-imated' videos

I don’t literally hand puppet videos, necessarily. I just mean a video in which your hands are the only cast members. These are just as easy—if not easier—as hoping on Periscope! All you need to do is have a concept. One brand that uses these types of videos a lot is Google.

Want to go behind the scenes at Google? Follow the adventures of #NatandLo → youtube.com/natandlo

Posted by Google on Thursday, July 23, 2015

Paper cut-out videos

They print out images (that of course they have the rights to use) and basically use them to illustrate a story, like this one above.

Other times, they’ll just write out a story on a white board or a piece of paper:

White board videos

To shoot a video like this, all you need is to write out your storyboard and decide the best way to tell the story. Prepare your materials, set up your camera facing directly down on your “stage” and record your story and voiceover on your Smartphone. Of course I suggest using a microphone if you have one available (even if its just the mic on your earbuds).

Since you want to keep your videos short anyway (about a minute or so), it will be really easy for you to repeat your video a handful of times and choose the best take.

The act of just doing the video a few times and choosing the best option will save you loads of time trying to edit everything together from bits and pieces of video clips.

Estimated time, from story concept to clicking ‘Share’: 30 minutes

Animated videos

These videos require NO filming. None. You can create one with nothing more than a story to tell.

There are also all sorts of resources that make production super easy for people who’ve never created an animated video before in their lives.

GoAnimate

(Or PowToon, Moovly, or Animaker)

Probably the most well known video animation option is GoAnimate. Using the service is exceptionally easy.

You can add text, icons and charts to illustrate your point without ever picking up a camera and clicking ‘record.’ The GoAnimate library comes with a handful of pre-built templates, customization options, and thousands of icons, so you can really make each video your own.

They offer a 14-day free trial to the service to see if it works for the types of videos you want to create. After the two-week trial, GoAnimate costs $39 per month, but if that’s too steep for you, there are a ton of other options.

PowToon is a free option, but there’s also cheaper options like Animaker and Moovly. I’ve used GoAnimate and PowToon, and while I like GoAnimate’s interface better, I do think $39 for the benefit of a prettier interface is a little much.

The best option? Create one animated video in each before you decide which star to hitch your wagon to. If, after it all, you don’t choose a favorite, you’ll still end up with four animated videos to start sharing!

Adobe Voice

This is a super sweet app you can use to create animated videos on the go. Although the amount of information you can put on one video slide is limited, the interface is so easy to use it’s perfect for beginners. It’s so easy most people may not even need to write a storyboard before getting started on production.

Simply choose the type of story you want to tell and narrate your story sentence by sentence, choosing one or two of hundreds of available icons (or your own original photography from your phone) to illustrate your points.

In just a few short minutes, you’ll be able to explain abstract ideas quickly and directly, using just your phone (and hopefully a microphone if you're narrating)!

Estimated time, from story concept to clicking ‘Share’: 20 minutes

Photo slideshows

Another option to add some motion to your social feeds without appearing on camera is to turn your photos into a photo slideshow. This is a great media type to show off an event or other photos that may not necessarily tell a story on their own.

Often, you may not even need to narrate the slideshow; you might just be able to add some music and you’re done!

With more than 100 photo slideshow apps, you’re sure to find one that has themes you like and a simple workflow.

Flipagram

I’ve used Flipagram, Animoto and PicFlow, but Flipagram is probably my favorite for the control the app gives you over changing layouts, timing, music and narration (and it’s free).

Estimated time, from story concept to clicking ‘Share’: 10 minutes

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Even if you hate being on camera, hopefully these three ideas will give you enough of a push to get started with video. If you do, I think the benefits you’ll see will make you see how worth it video can be!

 
sarahredohl.jpg

About The Author

Hey, I'm Sarah!

I love teaching online business bosses to create better content and incorporate cool tech and tools into their content marketing machine so they can get better results (more traffic, more customers, more money) in less time. After all, isn't that what content marketing is for?

Connect with me on Twitter, Instagram, Pinterest and LinkedIn.

 

Your Video Camera + Gear ARE NOT as Important as You Think (and Here's Why)

video, gear, video gear, videography, smartphone, tripod,

When I was a kid, I wanted to learn how to juggle. So, I began saving my allowance to buy all the things I would need: 3 bean bags and a book on how to juggle.

To get started, I read the book cover to cover before even picking up my bean bags. By the last page of the book, I knew all about the earliest jugglers, the history of the art and the geometry of juggling knives, but I still didn’t know how to juggle.

Furthermore, now my little brain was overwhelmed by the concept, too busy contemplating angles and grip methods rather than doing what I really needed to do to learn: PRACTICE.

Later in life, I would get distracted by the same old stuff. I’d buy art supplies, but never paint. I’d buy language software, but never practice. I would choose stuff over skill. Style over substance. I would dress the part, but I wouldn’t play the part.

I’m not alone. We all do this. It’s not that our intentions are bad or that we don’t really want these skills, it’s that we’re afraid to get started and want an easier way.

And so, we choose stuff over skill.

In my mobile storytelling circles, I get asked the same question over and over again: What gear do you carry in your kit? People are always surprised when I can pull everything I need out of my pocket while they fiddle around with a mobile video setup that looks more like Disney’s Wall-E than it does a smartphone.

I'm here to tell you that gear will not make you a good videographer. Practice and good ideas will.

Do I have some pretty kickass gear? Absolutely. But I try not to let the stuff distract from the skill, especially when I have everything you need to get started in my pocket. Your iPhone shoots 1080p, and your headphones have a decent mic. What are you waiting for? If you’ve never shot a video before, that $300 microphone and that $200 lens won’t help you.

If I could bet that $500 on a videographer with the best gear or a videographer who’s practiced a lot, I would absolutely put my money on the guy who’s practiced more.

If I had just picked up three of my Beanie Babies and gotten started, I’d probably know how to juggle by now. Stop allowing yourself to be held back by stuff. The stuff will postpone you. The stuff will distract and confuse you. You just need to get started.

5 Big Fat Myths about Video Production that Pro Videographers Don't Want You to Know

Even though we know that original video means results (more engagement, higher conversions, etc.), most of us are still holding back. We’ve quoted prices from professional videographers and decided that video is simply out of our price range. Maybe we never even considered doing it ourselves. In my experience, many of the reasons I’ve heard from professional videographers and overpriced marketing teams as to why people can’t shoot their own video are complete lies. Here’s the real story:

1) Your video DOES NOT have to be perfect. And to be perfect, it DOES NOT have to be done by a professional.

Of course, anyone who spends a great deal of time producing content is going to be better at it than a novice. But, these days, content doesn’t have to be perfect. It has to be authentic and resonate with your audience.

Did you know that the definition of “authentic” is “true to one’s own personality, spirit or character.” This also matters for brands. You can TELL when a brand is using a service to post to their social platforms that doesn’t understand their brand or their audience. As a solopreneur, who better to talk about your brand than you?

Beyond that, you can still achieve amazing results that mirror what professionals can get if you have a great story to tell. For example, I once had a client make a funny smartphone video that outperformed a video they paid a professional to do on Facebook. More views, more likes, more comments, more shares, more everything. Except, of course, money. (Need to see some numbers? Check it out!).

I’m not saying your videos shouldn’t be high-quality. Your audio should absolutely be easily audible and free of distracting background noise, and no one wants to see your Blair Witch-style shaky video, but you can get quality results if you follow some simple rules.

2) Video is NOT expensive.

Most people who’ve looked into video content know two things: it’s super effective at engaging and converting customers, and it comes with a hefty price tag (usually $3k to $5k per video). But it doesn’t have to be! Most people have a smartphone that can shoot really good video, and there are tons of apps available to edit your content.

Some apps even edit the content for you. They’ll organize your photo and audio into an photo slideshow video, a gif, or a video collage.

For hardware, there are simple, cheap solutions like using lamps to add light to a situation, and using your earbuds as a makeshift lavalier microphone. I’ve even made a tabletop tripod out of cardboard. You don’t need a $500 light kit, a $200 microphone and a titanium tripod. Don’t let anyone tell you otherwise. The kit doesn’t make the video; the story does.

3) Making your own videos is NOT time-consuming.

Not only are there so many easy apps that automate the process, but for most solopreneurs who are close to all aspects of their business, they could easily take their phone out and film a customer testimonial or create a fun video in no time at all.

For example, I did a training session in Austin, filmed for about five minutes, asked the organizer three questions on camera, and built and posted a testimonial video on my iPhone while taxiing to the runway to fly home. Or, for Thanksgiving, I recorded by iPhone screen while I used a paint app to draw my logo into a turkey and wish everyone a Happy Turkey Day, all while I ate a delicious piece of my Grandma’s pecan pie.

Instead of making it another item on your to-do list, integrate it into something you’re already doing.

4) Every brand has stories to tell.

During my years as a journalist, people would always ask, “Why are you interviewing me? There’s nothing interesting about me.” And with every story, I would find a way to prove them wrong. Every person, like every brand, has a unique story to tell. You just have to think like an outsider. (Here are some tips to do just that).

Think about all of the things you do in a day. You meet with customers. Make testimonial videos. You’re introducing a new product. Record a quick demo.

All I’m asking you to do is talk about what you love—your brand. And do it on camera. Talk about why you do what you do. Share your knowledge. If people are paying you for your service, you must have valuable knowledge or skills to share that will attract your audience and keep your company top-of-mind with potential customers.

5) Small brands CAN do it.

Just because the brands that are creating video effectively so far are mostly big brands does NOT mean you can’t do it. Check us out on social media. A perfect example of solopreneurship video production.

If you go look at Google’s Facebook page, you’ll notice the type of video they’re creating isn’t hard to build. They print out images and create fun videos just by placing them in and out of the frame. They record themselves drawing on white boards. They create animated gifs out of simple images and text. You can do ALL of these things, and probably by the end of the day today!

I’m here to tell you that you CAN create original videos. The only thing holding you back is inaction. You have the tools (a smartphone and a story). You just need to get started.