Just because you're too busy to blog doesn't mean your blog has to lose momentum. Here are 9 ways to generate traffic to your website without building new content.
I’m not sure if I’ve ever been busier than I am right now...which is why I’ve only posted one blog in the past few weeks. I’m making an international move, speaking at MojoCon Ireland and am booked up with a handful of exciting training sessions.
So, it’s been difficult to sit down long enough to write a super useful post, but I have just recently been inspired by my own insanity. Sometimes life gets in the way of building new content, but it’s sucks to lose momentum as followers unfollow, website metrics go down and your brand starts fading into distant digital memories.
During these past couple of weeks, I’ve struggled to come up with content to share without making anything new. But, as the busyness subsides, my creativity is coming back to me! Next time life gets crazy, I’m absolutely going to do these 10 things to maintain traffic and top-of-mind.
Curate The Content Of Others
Although this doesn't brand YOU as well as original content would, it still allows you to provide value to your audience. From sharing helpful stuff on social media to curating newsletters and whitepapers, simply save stuff as you come across it.
My favorite method right now is saving content from Pinterest, Twitter, Reddit and Feedly to Buffer. When a post inspires action that I don’t have time to take immediately, I save it to Pocket and add it to my to-do list on Asana later.
It’s also a great way to establish good will and get on the radar of ideal audience members and your awesome idols, which brings me to…
Partnerships: Formal Or Otherwise
These days, everyone is talking about formal affiliate plans to cross promote products and services, but not every partnership needs to be formal. Sometimes a simple give-take relationship on social media can go really far. It’s also a wonderful starting point for guest posting opportunities or podcast appearances when things or a little less busy.
Multiply The Content You Already Have
Chances are, you already have some awesome content. Turn a tip into a shareable image with Pablo or Canva. Clip a quote out of a video to share on Instagram or Vine. Turn a top 10 list post into an infographic for Pinterest or a Slideshare. Take some of those outtakes and turn it into a behind-the-scenes video. There are plenty of ways to breathe new life into your older content.
Create An E-Book From A Series Of Blog Posts
Chances are you have a full series of helpful blogs already written. Turn them into a list overview blog post with a download link for your e-Book. You could even sell it on Amazon, BookBub, Book Gorilla and AppSumo.
Original Social Content
Just because you don’t have time to put pen to paper or fingers to keyboard doesn’t mean you don’t have tons of tips floating around in your head. Hop on Periscope of Facebook live to give a mini-webinar.
Take it a step further by giving your followers an exclusive link to one of your related content upgrades, too.
Guest Blog Posts
If you’ve invested some time into 1 or 2, you have some relationships you can rely on. Ask people you respect for guest blog posts, or solicit them on social media.
Just be sure you have a way to "add value" for them. Maybe choose people who are 1 or 2 steps behind you but have a brand that jives with yours (without competing directly) and ask them to share their insight.
In my opinion, this is perhaps even better than a guest blog post because it only takes 20 or 30 minutes to provide a lot of value—and it’s a smaller commitment for your guest, so you’re more likely to get the ‘yes.’ You can post it to SoundCloud as audio-only, or record the video and post it to YouTube, as well.
You even have an easy content upgrade—a transcript! And it might not even take you any of your own time to create it—the app, Rev, charges $1 a minute to do transcribe for you. You also have the bonus distribution from your guest. Easy peasy lemon squeezy!
Take to Twitter and ask 10 experts what their favorite app, tool, tip or quote is. Take 20 minutes to fill in the blanks, pull together bios from their Twitter profiles and post it to your blog. Not only was it exceptionally simple, but you’ll also have 10 more people to share your blog when it’s complete.
(And, you've established some new relationships for options 2, 6 and 7.)
Post To Communities & Forums
Take time to answer peoples’ questions on Facebook groups, Twitter chats, Reddit and Quora. You’ll help people by briefly sharing your knowledge, and (depending on the rules) you could even link to previous posts that are directly relevant.
About The Author
Hey, I'm Sarah!
I love teaching online business bosses to create better content and incorporate cool tech and tools into their content marketing machine so they can get better results (more traffic, more customers, more money) in less time. After all, isn't that what content marketing is for?