When you’re a solopreneur, you often get to see every detail of your business—from the innovation process, to selling your services or products, to watching your customers succeed. Every step of the way is a story.
I work with a lot of large companies that are implementing a more agile content marketing strategy—one that’s based more on the moment than ever before. For once in marketing, the big guys are trying to do what the little guys like us could do all along—be there for all the small details so they can share them to show their humanity AND their expertise online.
If you’ve been around the blog for awhile, you know that I love to turn every thing we do into an opportunity to create cool content, from videos to fun gifs to memes—and I love to do it all (or as much as I can) using just my iPhone.
But to do that, there are some consistent branding tools I like to have on my phone at all times so I can quickly check that everything I do fits my brand’s colors, fonts, message and goals. Here are the seven files I keep on my iPhone at all times to produce cool content really quickly on the go.
This sounds like a no-brainer, but you’d be surprised how many solopreneurs don’t keep a copy of their logo readily available. And I know the frustration of not having one when I need it. Try having to cobble together a video intro with a 72 pixels-per-inch screenshot of your logo! Don’t be that person.
Instead, I like to keep a handful of high quality logos on my phone always.
- One transparent PNG version in my signature dark gray
- One transparent PNG version in white
- One gray version on a white 16:9 background
- One white version on a dark 16:9 background
- One transparent PNG version of my brand icon (the colorful circle)
With these five versions of my logo, I’m ready for anything that comes my way. I can quickly add my icon to blog images, I can watermark my original photography, or I can add branded introductions to the videos I produce on my phone. Not to mention, if someone needs my logo in a pinch, I can air drop it to them in just a few seconds.
Calls To Action
I produce a lot of videos between meetings, on airplanes, or generally in inconvenient places.
For example, whenever I do a training session that requires travel, I find that the plane ride home is a great time to produce a testimonial video about the training. Depending on how far I’ve traveled, I can usually produce the testimonial video and handful of direct-to-social promotional videos.
No matter what video I’m producing, I always like to add a call to action at the end.
Videos have an exceptionally high conversion rate, compared to any other medium. For example, landing pages with video have up to 800 percent higher conversions than the same page without video. And people who watch videos are 85 percent more likely to buy, 144 percent more likely to add it to their card, and 52 percent more confident in their product purchase.
Once someone has invested their time into your video, they’re primed for the next step. Make the ask! What do you want them to do? Follow you on social media? Sign up for your newsletter? Make a purchase?
The most common calls to action I use are:
- Share the video on social media
- Follow us on social media
- Join the newsletter
- Buy a course
- Book a training
- Book me as a speaker
As my aunt always said, “Don’t Ask, Don’t Get.”
Brand Style Guide
Trying to guess your brand colors never works out. So, I always try to keep the things I expect to need close at hand, including my brand colors, fonts and patterns.
I also keep any style guides for sub-brands I’m working on, too. I always like to know what I’m going for so I can be sure everything on-brand.
Although many video apps come with stock music for you to use, it’s important to note that most of it isn’t licensed for commercial (i.e., your business) use. To play it safe, I always keep stock music I’ve purchased on my phone to quickly add to my videos.
Music can quicken the pace of your videos, it can make people feel specific emotions. Use it to your advantage! Here are a few places I like to look for stock music:
You never know when inspiration will strike. Some of my best blog posts were written in just a few minutes when inspiration hits me. It’s always easier to write when you’re in the right mood.
Use Evernote to never miss out on those moments. Keep track of blog ideas, blog outlines, anecdotes and more.
This is a new addition for me, but I am quickly beginning to wonder what I ever did without it. It’s easy to track your projects and to do lists for a variety of big picture goals.
So, you want to update your site? Tick off each item as you accomplish it, and keep track of upcoming deadlines and recurring projects. You won’t regret it, I promise.
I used to be a pen-and-paper person, but I’ve seen the other side and I like it. If you’re still clutching to your paper planner like it’s 1995, at least start scheduling your annual events, like birthdays, doctors appointments, domain renewals and more.
You’ll quickly realize how keeping this info on your phone and at your fingertips can save you time and keep you organized.
About The Author
Hey, I'm Sarah! I love teaching online business bosses to create better content and incorporate cool tech and tools into their content marketing machine so they can get better results (more traffic, more customers, more money) in less time. After all, isn't that what content marketing is for? Connect with me on Twitter, Instagram, Pinterest and LinkedIn.