Viewing entries in
training

Your Sound IS Your Story

audio, interview, voiceover, apple, android, tutorial, video, smartphone, video smartphone, content marketing, mobile storytelling, videography, storytelling, apps, applications,

Choosing the best microphone and using proper microphone handling techniques can make a big difference in your audio quality, and ultimately, in your story.

In videography, sound makes up 51 percent of the audience's experience. The sound IS the story. It propels the narrative forward. It creates a mood, gives great color to people and places and directs the audience's emotional experience, which is so important in audience engagement.

If an audience has to choose between shaky video and great sound, or poor sound quality and great video footage, they are far more likely to choose the video with great sound. They can always use their imagination to mentally construct the surroundings. Think about it. We have NPR pieces that create so much depth you feel as though you're there. But a photo without a caption gives us a very little bit of the story.

Secondly, even though you should always strive for good video quality, you can always use still images, animation, graphics and other visuals to fill in the gaps. There's no substitute, though, for good sound. It's also very time consuming, and sometimes impossible, to edit bad audio. And we want to keep video production as simple as possible to produce amazing videos for your business. Using a mic is a key part of collecting good audio.

You've probably heard photographers say the best camera is the one they have with them. It's the same with microphones. But you should always have some audio solution outside of the mic built in to your phone or camera.

How you use the mic will depend on what sort of mic you have: built-in mics, in-line mics, a lavalier mic, a shotgun mic, and handheld mics.

Types of Microphones

Built-in microphone

This is the mic within your device. The sound, if close to the speaker in a very quiet setting, will be passable. But since this mic must be where the camera is, chances are it will be so far away from the speaker that it will pick up a lot of ambient noise even in a relatively quiet place, and will make it seem like the interview subject is far away. If you must use the built-in mic, it should be placed 6-12 inches from the sound source, if possible.

In-line microphone

An in-line mic, the one on your headphones, can make for an pretty good substitute if you don't have any other mic options except the built-in mic, and you can't get it very close. It cancels out some of the ambient noise in and gets you closer to the subject. You can use a hairpin or a safety pin, or even just tuck it into their shirt collar to attach it, preferably about four or six inches from the mouth. Two things to keep in mind when using this mic: hide the cords as best as you can and frame close (the cord doesn't stretch very far, though there are extension cable options).

Lavalier microphone

A lavalier microphone, or lapel mic, is a small mic that clips to your subject's shirt. It's great for interviews, especially if the person is going to be moving around, this is a great option. There are wireless lav mics, and wired lav mics, most of which have a long cord to allow for motion. Placement is very important. The mic should be about six inches below your source's chin. You will need to make sure to hide wires and limit any head turning from your source, of the clothing getting between the mic and your speaker's mouth.

Shotgun microphone

A shotgun, or boom, mic is mounted outside the shot, just out of frame. You'll either require someone to hold the boom mic, a boom arm, or an attachment to connect it to your device. It's a favorite for TV and movie sets. It's very directional, so it works well in isolating the sound you want to record, but if slightly off, may not be picking up the sound at all, so you should definitely wear headphones when using one.

Handheld microphone

A handheld, or stick, mic is also a good option, and common. Like the shotgun mic, unless you're going for a reporter-style look, it should be kept out of frame. They're portable and durable and can be used in a lot of environments. They're great for gathering natural and ambient sound, and recording voice overs, because you can get it quite close to the source of the sound. When using a handheld mic, you'll also want to hold the mic at a 45 degree angle from the sound. Otherwise, some some sounds will sound stunted if your mic is directed straight at the sound.

Rules of Thumb

Regardless of what type of mic you end up using, once you're recording, you shouldn't touch the microphone. Because sound quality can vary based on distance, if you move the mic closer or further away from the source, the recording volume will sound very different. If you're recording audio or video footage on two devices at one time, be sure to clap at the start of each clip to save time syncing, or matching, the clips when editing.

In addition to choosing, and placing, your mic, you also need to have a way to monitor the audio you're collecting. Many audio recording apps give you the option to adjust your gain, or the level at which you're recording audio, within the app. This is useful because it will allow you to keep a wide variety of audio volumes at an even level, so your audience doesn't need to manually change the volume themselves. For example, if you're switching between a quiet, calm interview and the noise of a busy basketball arena. If your app or microphone doesn't allow you to adjust the gain, it's all the more important that you wear headphones.

Headphones are the only way to really make sure the audio you're collecting is good. You might see sound waves “recording” only to discover later that much of the sound is the hum of a refrigerator, the flush or a toilet, or some static.

With proper microphone use and placement, and some way to monitor your audio, collecting high quality audio is absolutely within reach.

The Five Keys to A Killer Video

cinema fv 5, android, tutorial, video, smartphone, video smartphone, content marketing, mobile storytelling, videography, storytelling, audio, apps, applications,

The main reason people tell me they don't make videos, even if they're doing all sorts of other multimedia right is that they don't know where to start. Usually right after that, they ask, “Well, what should I have in my videos?”

I usually tell people there are no special ingredients for your video, beyond making sure to make a call to action clear. At the end of the video, be sure people know what they're supposed to do. Like you on Facebook? Visit your website? Buy a new service? Donate to a cause?

Beyond your call to action, a video can tell all kinds of story ideas.

#1 Story

How many times to videos with terrible quality make it to the top of viral video charts? A cute dog or kid video might be taken vertically with a whole lot of shaking (usually from too much laughing). If you apply humor, emotion, helpfulness or a story. Ultimately, all the stories we do aim to be genuine and authentic, and even enjoyable.

As time has gone by, the messages we've shared through video have adapted. Once, all we said was “Who,” like in the Bulova example above. Then, we started sharing who we were and what our products did. Then, we started showing you more about how they worked. And today, not only do we tell you who we are, what our products do and how they work, we also tell you why we do what we do.

#2 Sound

In videography, sound makes up 51 percent of the audience's experience. The sound IS the story. It propels the narrative forward. It creates a mood, gives great color to people and places and directs the audience's emotional experience, which is so important in audience engagement.

If an audience has to choose between shaky video and great sound, or poor sound quality and great video footage, they are far more likely to choose the video with great sound. They can always use their imagination to mentally construct the surroundings. Think about it. We have NPR pieces that create so much depth you feel as though you're there. But a photo without a caption gives us a very little bit of the story.

Secondly, even though you should always strive for good video quality, you can always use still images, animation, graphics and other visuals to fill in the gaps. There's no substitute, though, for good sound. It's also very time consuming, and sometimes impossible, to edit bad audio. And we want to keep video production as simple as possible to produce amazing videos for your business. Using a mic is a key part of collecting good audio.

#3 Visual Variety

The more variety of shots we have, the more engaged our audience is. The more engaged they are, the more likely we are to convert them to do what we want to do in that call to action.

To do this, we must rely on getting a variety of shots from a variety of depths and angles (more on this to come). Ideally, we shoot a handful of shots for every action so we can have enough clips so they don't have to be up on the screen too long.

#4 A Great Intro

More than 20 percent of people will click off your video within the first 10 seconds, almost completely missing your message and certainly missing your call to action. So, in these first 10 seconds, you need to let people know what they're going to get out of the video, whether that's a great story or a new skill. It also wouldn't hurt to frontload some of your best shots ;)

#5 Length

In videos, shorter is almost always better. I shoot for less than 30 seconds when I'm sharing things directly to social media, and I try never to go beyond 2 minutes. Peoples' attention spans are short and online they have a million distractions.

Even if you can't control the length of your video, faster pacing of your video clips can make the video seem shorter. Scientifically, fast cuts cause blinking, which improves visual stimulation and engagement. And with science behind it, that's something you can believe in ;)

So, if all else in your video fails, if you have a compelling story, good audio, variety, a solid introduction and keep it short, you're five steps closer to video success.

The 10 Commandments of Voice Over Excellence

voiceover, interview, audio, video, smartphone, video smartphone, content marketing, mobile storytelling, videography, storytelling, audio

Five or six years ago, almost to the day, you would have found me running—hunched over, mic in hand—next to an electric bicycle to get a rich, mixed sound of the spokes and the hum of the motor for a radio piece I was producing.

I’ve invaded peoples’ personal space beyond measure, I’ve climbed trees, laid on the ground and more.

Most recently, as I’ve been producing more pieces with minimal equipment, my partner has found me me hiding in our closet, in a self-made comforter fort, and with my head burrowed down into the closed end of a sleeping bag. All in the name of a good voice over.

So, to help you hack your way to a good voice over, I’ve listed out the 10 commandments of voice over excellence.


1) Use a microphone.

There is really never a time when you shouldn’t be using a mic if you can. There are so many inexpensive options—you can even use your in-line mic on your headphones—that there’s no reason not to.

For more, check out this mic test:

2) Find a soft, quiet place.

This may sound weird, but it’s one of the easiest things you can do to improve the audio quality of your voice over. Think closets, sleeping bags and comforter forts. Anyone who’s heard an echo should know why soft spaces are important. Your audio will bounce off of hard surfaces and sound hollow on your recording, even if you’re in a space where you can’t hear an echo with the naked ear.

3) Listen for hums.

There are sounds that we naturally tend to tune out, like the hum of fluorescent lights or a refrigerator. When you’re recording audio, you have to pay extra attention to these sounds.

Although I say “hums,” I’m really talking about any sounds that we tend to tune out, including soft music—a frequent problem in retail spaces and impossible to edit with! Once, I was recording an interview in a hallway near a bathroom. If I had not been wearing headphones, I probably wouldn’t have noticed the faint (but obvious) toilet flushes in the distance.

4) Pay attention to your audio levels.

If you’re using one of the apps I’ve recommended, you already have an audio meter function available to you. The loudest parts of your voice over should just be getting into the yellow—and never into the red!

Your audio levels are visible in the audio meter at the top left of this photo.

Your audio levels are visible in the audio meter at the top left of this photo.

5) Write a good script.

There’s more to come on writing an excellent script, but some key points you should take away now are to keep it simple and conversational (Think: How would I tell my mom this story?) and read your script out loud as you write to make sure things flow as you think they will. Oh, and don’t use pronouns (he, she, it) and long words where short ones will do.

6) Place your mic right.

Most mic you’ll use will need to be about 6 inches away from your mouth, and placed at a slight angle to avoid popping Ps and Ts.

Once you’re recording, your mic should be in one place—and that includes the cord and the recording device. Stay as still as you can to avoid any handling noise.

7) Talk with confidence and a smile.

You can tell when the receptionist or customer service representative on the other end of the line is smiling or not. So, you need to be cheerful when doing your voice over. Even if it feels bizarre to be in a comforter fort, in the dark, smiling. We’ve all been there. Or at least I have.

Similarly, if you want to give your customers confidence that your business knows what it’s doing, you need to speak with confidence, even if you hate the sound of your own voice, or feel silly hanging out in your fort.

8) Turn on airplane mode.

This is true anytime you’re recording anything, your device should be in airplane mode. Is knowing that your best friend from high school tagged you in a #TBT post really worth ending your recording and missing out on good audio?

9) Record one minute of ambient sound.

Even if you follow all the rules above, chances are wherever you’re recording your audio still has its own unique sound, even in silence. So, collect one minute of ambient sound that you can use to slowly fade out your voice over sound bites.

10) Check your audio.

Before you crawl out of your sleeping bag, closet, or other random soft space, be sure to listen to your audio and make sure it sounds up to par. Otherwise, you might be building that comforter fort again, my friend.

If you follow these 10 commandments, you will see a significant improvement to your voice over audio quality.