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The Use of Mobile-Made Content

video, smartphone, video smartphone, content marketing, mobile storytelling, videography, storytelling, audio, multimedia,

We’re experiencing a brave new (mobile-centric) world. One where cities are creating “slow lanes” for people too attached to their phones to walk down the street without looking at them. One where an increasing number of people are consuming news exclusively on their mobile phones (one in five claim it’s their primary access point, according to this Reuters study). One where companies everywhere are ditching mobile-compatible websites in favor of mobile-optimized sites. In this world, our mobile phones have become more important than ever.

How Mobile is your Content Creation?

At the beginning of this year, I had the opportunity to teach a three-part webinar series for the American Society of Business Publication Editors. The 60-70 attendees of each webinar included multimedia producers, writers, editors, creative directors, marketing managers and more. Here are the numbers behind who's already playing the mobile game, and who still has a ways to go.

Survey Says…

Attendees included multimedia producers, writers, editors, creative directors and marketing managers, more than half of whom already utilize mobile devices to create multimedia content sometimes. Of respondents not already doing so, more than half say they plan to start.

Respondents said they mostly use their Smartphones or tablets to take photos, with one quarter experimenting with video.

The vast majority said they plan to use their mobile device to create content that adds a web component to stories in print. Three quarters of respondents plan to use their mobile device for breaking news or live coverage and to drive social media engagement. More than 60 percent plan to create multimedia content on their mobile device to drive traffic to their website between publication cycles.

More than 60 percent of respondents also said they plan to use their mobile device to create multimedia content, despite having better devices available to them—little more than one third plan to use their Smartphone or tablet only when that’s all they have on hand.

17 Visual Storytelling Stats You Should Know

Did you know a video is worth 1.8 million words?

I didn't. At least, not until last week, while I was preparing for a presentation on visual storytelling and decided to build an infographic of key stats related to visual storytelling, creating original visual assets, and video production.

Check out the graphic:

1) 70 percent of content marketers plan to increase use of original visual assets in 2015.

2) 83 percent of human learning is visual.

3) One video is worth 1.8 million words.

4) Use of video content increased by 8 percent last year.

5) Second to original visual assets, marketers want to learn more about original video production in 2015.

6) 45 percent of all internet traffic is video.

7) Only 25 percent of all businesses use video as a marketing tool.

8) Only 10 percent of small businesses use video as a marketing tool.

9) Your website is approximately 50 times more likely to appear on the first page of a search engine results page if it includes a video.

10) 75 percent of viewers visit a company's website after viewing a branded video.

11) Tweets with images receive 150 percent more retweets.

12) 80 percent of website visitors will watch a video, compared to only 20 percent who will read full text.

13) Text stories containing images receive 94 percent more views.

14) 3/4 of executives watch work-related videos online.

15) Nearly half of the people who watch videos online take action in response.

16) 90 percent of online shoppers find video useful in buying decisions, and 2/3 are more likely to buy something after watching a video about it.

17) Video also boosts conversions by 30 percent when used to answer customer questions.

Sources: Social Media Examiner, Academia.edu, Video Brewery