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9 Ways To Generate Traffic Without Building More Content

Just because you're too busy to blog doesn't mean your blog has to lose momentum. Here are 9 ways to generate traffic to your website without building new content.

I’m not sure if I’ve ever been busier than I am right now...which is why I’ve only posted one blog in the past few weeks. I’m making an international move, speaking at MojoCon Ireland and am booked up with a handful of exciting training sessions.

So, it’s been difficult to sit down long enough to write a super useful post, but I have just recently been inspired by my own insanity. Sometimes life gets in the way of building new content, but it’s sucks to lose momentum as followers unfollow, website metrics go down and your brand starts fading into distant digital memories.

During these past couple of weeks, I’ve struggled to come up with content to share without making anything new. But, as the busyness subsides, my creativity is coming back to me! Next time life gets crazy, I’m absolutely going to do these 10 things to maintain traffic and top-of-mind.

Curate The Content Of Others

Although this doesn't brand YOU as well as original content would, it still allows you to provide value to your audience. From sharing helpful stuff on social media to curating newsletters and whitepapers, simply save stuff as you come across it.

My favorite method right now is saving content from Pinterest, Twitter, Reddit and Feedly to Buffer. When a post inspires action that I don’t have time to take immediately, I save it to Pocket and add it to my to-do list on Asana later.

It’s also a great way to establish good will and get on the radar of ideal audience members and your awesome idols, which brings me to…

Partnerships: Formal Or Otherwise

These days, everyone is talking about formal affiliate plans to cross promote products and services, but not every partnership needs to be formal. Sometimes a simple give-take relationship on social media can go really far. It’s also a wonderful starting point for guest posting opportunities or podcast appearances when things or a little less busy.

Multiply The Content You Already Have

Chances are, you already have some awesome content. Turn a tip into a shareable image with Pablo or Canva. Clip a quote out of a video to share on Instagram or Vine. Turn a top 10 list post into an infographic for Pinterest or a Slideshare. Take some of those outtakes and turn it into a behind-the-scenes video. There are plenty of ways to breathe new life into your older content.

Create An E-Book From A Series Of Blog Posts

Chances are you have a full series of helpful blogs already written. Turn them into a list overview blog post with a download link for your e-Book. You could even sell it on Amazon, BookBub, Book Gorilla and AppSumo.

Original Social Content

Just because you don’t have time to put pen to paper or fingers to keyboard doesn’t mean you don’t have tons of tips floating around in your head. Hop on Periscope of Facebook live to give a mini-webinar.

Take it a step further by giving your followers an exclusive link to one of your related content upgrades, too.

Guest Blog Posts

If you’ve invested some time into 1 or 2, you have some relationships you can rely on. Ask people you respect for guest blog posts, or solicit them on social media.

Just be sure you have a way to "add value" for them. Maybe choose people who are 1 or 2 steps behind you but have a brand that jives with yours (without competing directly) and ask them to share their insight.

Guest Interviews

In my opinion, this is perhaps even better than a guest blog post because it only takes 20 or 30 minutes to provide a lot of value—and it’s a smaller commitment for your guest, so you’re more likely to get the ‘yes.’ You can post it to SoundCloud as audio-only, or record the video and post it to YouTube, as well.

You even have an easy content upgrade—a transcript! And it might not even take you any of your own time to create it—the app, Rev, charges $1 a minute to do transcribe for you. You also have the bonus distribution from your guest. Easy peasy lemon squeezy!

Expert Round-Ups

Take to Twitter and ask 10 experts what their favorite app, tool, tip or quote is. Take 20 minutes to fill in the blanks, pull together bios from their Twitter profiles and post it to your blog. Not only was it exceptionally simple, but you’ll also have 10 more people to share your blog when it’s complete.

(And, you've established some new relationships for options 2, 6 and 7.)

Post To Communities & Forums

Take time to answer peoples’ questions on Facebook groups, Twitter chats, Reddit and Quora. You’ll help people by briefly sharing your knowledge, and (depending on the rules) you could even link to previous posts that are directly relevant.


About The Author

Hey, I'm Sarah!

I love teaching online business bosses to create better content and incorporate cool tech and tools into their content marketing machine so they can get better results (more traffic, more customers, more money) in less time. After all, isn't that what content marketing is for?

Connect with me on Twitter, Instagram, Pinterest and LinkedIn.


The 7 Files I Always Keep On My Phone (For Content Marketing on the Go)

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When you’re a solopreneur, you often get to see every detail of your business—from the innovation process, to selling your services or products, to watching your customers succeed. Every step of the way is a story.

I work with a lot of large companies that are implementing a more agile content marketing strategy—one that’s based more on the moment than ever before. For once in marketing, the big guys are trying to do what the little guys like us could do all along—be there for all the small details so they can share them to show their humanity AND their expertise online.

If you’ve been around the blog for awhile, you know that I love to turn every thing we do into an opportunity to create cool content, from videos to fun gifs to memes—and I love to do it all (or as much as I can) using just my iPhone.

But to do that, there are some consistent branding tools I like to have on my phone at all times so I can quickly check that everything I do fits my brand’s colors, fonts, message and goals. Here are the seven files I keep on my iPhone at all times to produce cool content really quickly on the go.

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My Logo

This sounds like a no-brainer, but you’d be surprised how many solopreneurs don’t keep a copy of their logo readily available. And I know the frustration of not having one when I need it. Try having to cobble together a video intro with a 72 pixels-per-inch screenshot of your logo! Don’t be that person.

Instead, I like to keep a handful of high quality logos on my phone always.

  • One transparent PNG version in my signature dark gray
  • One transparent PNG version in white
  • One gray version on a white 16:9 background
  • One white version on a dark 16:9 background
  • One transparent PNG version of my brand icon (the colorful circle)

With these five versions of my logo, I’m ready for anything that comes my way. I can quickly add my icon to blog images, I can watermark my original photography, or I can add branded introductions to the videos I produce on my phone. Not to mention, if someone needs my logo in a pinch, I can air drop it to them in just a few seconds.

Calls To Action

I produce a lot of videos between meetings, on airplanes, or generally in inconvenient places.

For example, whenever I do a training session that requires travel, I find that the plane ride home is a great time to produce a testimonial video about the training. Depending on how far I’ve traveled, I can usually produce the testimonial video and handful of direct-to-social promotional videos.

No matter what video I’m producing, I always like to add a call to action at the end.

Videos have an exceptionally high conversion rate, compared to any other medium. For example, landing pages with video have up to 800 percent higher conversions than the same page without video. And people who watch videos are 85 percent more likely to buy, 144 percent more likely to add it to their card, and 52 percent more confident in their product purchase.

Landing pages with video have up to 800 percent higher conversions than the same page without video.

Once someone has invested their time into your video, they’re primed for the next step. Make the ask! What do you want them to do? Follow you on social media? Sign up for your newsletter? Make a purchase?

The most common calls to action I use are:

  • Share the video on social media
  • Follow us on social media
  • Join the newsletter
  • Buy a course
  • Book a training
  • Book me as a speaker

As my aunt always said, “Don’t Ask, Don’t Get.”

Brand Style Guide

Trying to guess your brand colors never works out. So, I always try to keep the things I expect to need close at hand, including my brand colors, fonts and patterns.

I also keep any style guides for sub-brands I’m working on, too. I always like to know what I’m going for so I can be sure everything on-brand.

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Royalty-Free Music

Although many video apps come with stock music for you to use, it’s important to note that most of it isn’t licensed for commercial (i.e., your business) use. To play it safe, I always keep stock music I’ve purchased on my phone to quickly add to my videos.

Music can quicken the pace of your videos, it can make people feel specific emotions. Use it to your advantage! Here are a few places I like to look for stock music:

  • Audiojungle
  • Incompetech
  • ccMixter
  • Beatpick

Evernote

You never know when inspiration will strike. Some of my best blog posts were written in just a few minutes when inspiration hits me. It’s always easier to write when you’re in the right mood.

Use Evernote to never miss out on those moments. Keep track of blog ideas, blog outlines, anecdotes and more. 

Asana

This is a new addition for me, but I am quickly beginning to wonder what I ever did without it. It’s easy to track your projects and to do lists for a variety of big picture goals.

So, you want to update your site? Tick off each item as you accomplish it, and keep track of upcoming deadlines and recurring projects. You won’t regret it, I promise.

Calendar

I used to be a pen-and-paper person, but I’ve seen the other side and I like it. If you’re still clutching to your paper planner like it’s 1995, at least start scheduling your annual events, like birthdays, doctors appointments, domain renewals and more.

You’ll quickly realize how keeping this info on your phone and at your fingertips can save you time and keep you organized.

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About The Author

Hey, I'm Sarah! I love teaching online business bosses to create better content and incorporate cool tech and tools into their content marketing machine so they can get better results (more traffic, more customers, more money) in less time. After all, isn't that what content marketing is for? Connect with me on Twitter, Instagram, Pinterest and LinkedIn.

 

Five Tips to Tackle Video When Your Blog is No Longer Enough

video, smartphone video, videography, audience engagement, smartphone, audio quality, video quality

Imagine a room of 15 college students. One pair of students is playing a card game while another pair takes turns reading “The Cat in the Hat” to each other. It may sound like recess, but this particular scene from my mobile journalism class is anything but a break.

On the fringes of each pair are 11 students with iPads on tripods learning to shoot video sequences of their classmates. I’ve just shown them a series of powerful videos, and told them that whether they plan to be journalists or strategic communicators, video will be a big part of their careers. Oh, and whoever can put together a perfect sequence of “The Cat in the Hat” or Slap Jack gets extra credit.

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Did you know that more video is uploaded to YouTube in one month than the three major US networks have created in the past 60 years? According to YouTube’s VP of Global Content, Robert Kyncl, video will soon be 90 percent of all Internet traffic.

Video content improves your chances of appearing on the front page of Google by a factor of 53, according to Cisco. Video search results also have a 41 percent better click through rate than text, and videos are shared 1200 percent more than links and text combined.

Perhaps your company blog is in place—maybe, it’s even thriving! But with those numbers, it’s going to be hard to ignore blogging’s little brother much longer.

“Today, subtly branded video is popping up everywhere—on Facebook, on Vine and even in GIF form—meaning that short, attention-grabbing clips and videos won't be reserved to YouTube in 2015,” says Irfan Ahmad of Digital Information World.

In September 2014, Facebook began offering a “call to action” tool that invites your audience to visit your website, view more of your videos, or make a purchase.

Outside of social media, even good ol’ fashioned press releases that contain video receive 20 percent more attention, according to PR Newswire.

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So, if you’re planning to follow the trend and tackle video, here are some tips to do it right.

  1. Keep it short. According to Wistia, videos shorter and one minute lose only 1/3 of its audience by the end of the video, whereas a four-minute video loses twice that.
  2. Follow the 10-second rule. Your audience makes up its mind whether or not to watch your video within the first 10 seconds. It’s important that you have an attention-grabbing intro so you don’t lose them before it’s even begun.
  3. Audio still comes first. People are more likely to click away from bad audio than bad video. At least with good audio paired with bad video, they are able to imagine a lot of what they should be seeing. But…
  4. Avoid shaky shots. Unless you’re going for that “this-just-in” breaking news look, or you’re parodying The Blair Witch Project, leave the shaky shots for the amateurs.
  5. Get a variety of shots. Even if you keep the video short, no one wants to see talking heads for an entire minute!

With video’s well-deserved spot as a top trend for 2015, it’s time you take advantage of the medium as another accessible way to engage with your audience.

Top 5 video tips > Keep it short. Follow the 10-second rule. Audio still comes first. Avoid shaky shots. Get a variety of shots.