We’re experiencing a brave new (mobile-centric) world. One where cities are creating “slow lanes” for people too attached to their phones to walk down the street without looking at them. One where an increasing number of people are consuming news exclusively on their mobile phones (one in five claim it’s their primary access point, according to this Reuters study). One where companies everywhere are ditching mobile-compatible websites in favor of mobile-optimized sites. In this world, our mobile phones have become more important than ever.
How Mobile is your Content Creation?
At the beginning of this year, I had the opportunity to teach a three-part webinar series for the American Society of Business Publication Editors. The 60-70 attendees of each webinar included multimedia producers, writers, editors, creative directors, marketing managers and more. Here are the numbers behind who's already playing the mobile game, and who still has a ways to go.
Attendees included multimedia producers, writers, editors, creative directors and marketing managers, more than half of whom already utilize mobile devices to create multimedia content sometimes. Of respondents not already doing so, more than half say they plan to start.
Respondents said they mostly use their Smartphones or tablets to take photos, with one quarter experimenting with video.
The vast majority said they plan to use their mobile device to create content that adds a web component to stories in print. Three quarters of respondents plan to use their mobile device for breaking news or live coverage and to drive social media engagement. More than 60 percent plan to create multimedia content on their mobile device to drive traffic to their website between publication cycles.
More than 60 percent of respondents also said they plan to use their mobile device to create multimedia content, despite having better devices available to them—little more than one third plan to use their Smartphone or tablet only when that’s all they have on hand.